Looking back in your past, the feeling you get as you reminisce is an amazing feeling and I have witnessed this recently. We were hired and contracted for a local Phoenix Arizona SEO consulting job and in the midst of my agenda planning for this job I started looking back at some of the previous work myself and our staff had done over the course of 7 years and I was amazed at the difference between the 7 year old work and today’s high level executive overview work we do today.

So I got to thinking, wouldnt it be great to share with everyone what a well thought out consulting outline would look like along with some things NOT to do along with some things that I think work well during your consulting job.

Below is an example agenda for a consulting meeting at a corporate office that I have been using for a while now. Near the end of this document we start getting into social media marketing consulting however this section can be used for any specific information needed to be conveyed through a consulting job. For this example – the client was going to be producing content for their network of websites and wanted consulting on how to SEO this content, how to get traffic to it and how to have this content work for them once they set it up. The below form can be modified based on what exactly your client needs are but thought it would be a great outline.

Phoenix Arizona SEO consultants Agenda Form

1. Creating SEO friendly web pages

a. Old and outdated techniques

1. Keyword Stuffing
2. Hidden Text
   
3. Other spam techniques

“”"”"Keep urls listed here that you want review”"”"”

B.Ethical and Effective On page SEO techniques

1. Meta tags
2. Htags
3. Content
4. Keyword Density
5. Keyword Proximity
6. Creating a theme
7. Other on page factors

“”"”"Keep urls listed here that you want review”"”"”

C. Writing for the user.. effects on social media.. talk about this more in planning content for the future

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2. Adding on page dynamic features for your content

a. Adding bookmarking widgets
b. Email to a friend
c. Add sections for client and user interaction
d.Dynamic functionality

1. Print article
2. View related articles
3. Social widgets
4. Send to a friend
5. Google Connect

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3. Planning content for the future

Utilize hot topics on trends and plan resource guides

a.Tools for finding hot topics and how to leverage them

http://www.google.com/trends/hottrends

http://www.google.com/trends

http://technorati.com/

http://www.reddit.com/

http://www.digg.com/

Google Suggest

http://searchenginewatch.com/showPage.html?page=2156041

b. Pre-empting holidays and special events

c. Writing and ranking content before its popular

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4. Creating valuable resource for brand building and link bait

a. How to become an authority in your industry

1. Creating tools
2. Creating content: worlds largest online resource for food nutrition,  weekly original recipes
3. Creating White Papers: research study on the importance of family dinners
4. Creating videos

b. Becoming a re-enforcing authority

c. Linkbait

d. How to blog and what to look for as a hard & soft benchmark

e. Types of links and how to get them

1. One Way links
2. 3 way links
3. 4 way links
4. reciprocal links
5. link exchanges
6. forum links
7. article links
8. blog comments
9. Blog posts
10. directory links
11. add site links
12. press releases
13. Networked links

f. Link QualityEvaluation

g. Spam links

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5. Internal link architecture

a. What is it

b. NO following

c. Building backlinks to internal pages

d. Scupling rankings and page rank through internal link architecture

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6. Power of blogging

a. Building a blog community

b. Leveraging social media with blogging

c. Building a rss subscribers

d. Creating a presence online

e. Building social presences while taking into consider Google’s influence rank

open discussion
“”"”"Keep urls listed here that you want review”"”"”

1. Overview on digg.com
a. How to build a power account
b. How to use tools on tool
c. How to work with a social media team like wingman media

2. Writing content for digg

open discussion
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3. Overview on stumbleupon
a. How to build a power account

b. How to use tools

c. How to work with a social media team like ArcherSEM.com

d. Writing content for stumble upon

open discussion

“”"”"Keep urls listed here that you want review”"”"”