You can promote a location-based business in Pay Per Click ads now with a new feature on Google’s ads: the local extensions.

Here’s an example of two Phoenix Valley merchants who use Pay Per Click ads with local ad extensions:

(Phoenix PPC ads)

The local extensions feature do not cost extra, but will enhance your Phoenix area Pay Per Click ad by adding a more detailed location address for viewers. Experience has proven that Internet searchers are more likely to click on ads that indicate they are for local merchants in their area, so the more address details on your ad – the better.

In the past, the only way to indicate in an ad was through using geo-targeting with Google. With geo-targeted ads, the metro DMA area would appear under the ad like this:

(Example of a Phoenix PPC ad)

How do you set up your Phoenix Pay per Click ad with a local extension? The first step is to create a Google Places (also known as a Google Local Business account) account (see other entries in this Phoenix online marketing blog about that topic).

Go to the Campaign Settings Tab, then down to the Ad Extensions area. If you already have a Google Local Business Account, then go with the option to link it to your Google Places account. If not (and a lot of PPC management specialists face this issue with clients!), then go with the option of entering in the address and phone number.

Then, fill out the Phone Extension section of the Extensions area, which will display click-to-call phone number on iPhones and other mobile devices with full Internet browsers.

Make sure that you are approve the option for All Devices under the Networks and Devices area as well, to ensure that your ad will appear on iPhones and other cell phones when you do this as well.
Then, track your results under the Ad Extensions tab for your Pay Per Click ads.

For more information and proposals from a PPC management consultant at ArcherSEM—a Phoenix Valley SEO consulting firm that specializes in Pay Per Click campaigns – give us a call!