At ArcherSEM, we are always on the lookout for Phoenix businesses that have found clever ways to use social media to enhance their online marketing strategies. As online marketing consultants in the Phoenix area, we find constant inspiration and ideas from other small businesses and digital marketing experts here.

Lucky for us … we found a great case study to follow in our back yard in Gilbert, AZ, where a local restauranteur has been tweaking the use of online marketing for establishments in the East Valley suburbs of Phoenix. Here are some of his Internet marketing strategies for promoting his businesses:

• All of the restaurants have their own websites. Staff have their own blogs that interact with the regulars at the restaurants – and promote any positive reviews or mentions in the press.
• Facebook. And yes, a lot of other restaurants use Facebook pages for their establishments. That’s not the innovative part – but the constant updating and promotions on the pages is the key to the success in this venture. Any new addition to the menu is touted and photographed on status updates…then customers are asked for their feedback on the menu items.
• Twitter. The same as above for Facebook – but with a lot more interactivity. The staff at Joe’s restaurants monitor Twitter feeds to see if anyone is commenting about their restaurants …and then respond warmly to compliments and questions. A typical interaction on Twitter follows:

@libertymarket are you open tomorrow on memorial day?
@thesettingsun07 we are open 7a to 9p today (Monday). see you!

• Lots of Internet marketing done via press releases: Any mention in the media or special promotion is promoted via online press releases.
• Promotions galore. Any promotion is tweeted and retweeted, sent out on SEO press releases and put out on the Facebook.

To celebrate the fact that Joe’s Farm Grill was going to be re-featured on the Food Network show “Diners, Drive-Ins and Dives” one month, a flurry of promotions was created to encourage regulars to participate in contests, give-aways and games.

Any meal special is released and promoted on local discount/bargain sites. When the promotions appear on these sites, Facebook and Twitter send out links. An example of a Facebook status update that promotes a blog site that is owned by the largest newspaper in Phoenix:

Once again we tip our hats to azcentral.com for helping us get the word out about our upcoming customer appreciation day, where everyone eats for free http://www.azcentral.com/members/Blog/realdealsblog/79778

In digital marketing, this local Phoenix business has figured out that by creating reciprocal relationships with local online media and blogs, everyone benefits.

As the premier online marketing consultants in the Phoenix area, the staff at ArcherSEM believe in working with our clients in innovative, exciting ways! Talk to us about a digital marketing strategy for your Phoenix business!