Google is finally acknowledging its rollout of its new way of indexing web pages, code-named Caffeine.
A little background on Caffeine: It is an indexing system that takes into account that “with the advent of video, images, news and real-time updates, the average webpage is richer and more complex.” In addition to indexing all these new Web 3.0 innovations, Caffeine is supposed to index pages more quickly, allowing Internet searchers to get fresh data sooner.
What does this mean to the Search Engine Optimization experts at ArcherSEM?
It means that we will have to ramp up our SEO strategies to take advantage of the advancements in technology – and keep our SEO techniques up to date for our clients.
In the past, so-called SEO experts offered two basic solutions to optimizing a website – metatags and lots of content.
Now, with the advent of Web 3.0, we are working to take our clients’ websites to the next stage in optimizing. Some of the basic features that need to be included in this SEO strategy:
• Blogs
• Optimized video
• Twitter
• Facebook
• Social bookmarking
• Link development
• Optimized press releases
But more importantly: Once these tools are set up, they must be constantly be updated. Caffeine appears to reward websites that show fresh, relevant data. This requires coordination of managing the content – and making sure that your site reflects any new changes in the market or customer interests.
For example: A client is an e-commerce site that sells high-end toys made by artisans in the U.S. News appears about faulty Chinese toys that are dangerous to small children. In response to this news, our digital marketing specialists would recommend the following:
a) Blog entries explaining the safety of our toys
b) Press releases urging parents to check the origins of the toys they purchase
c) Creating videos featuring the artisans creating the toys
d) Twitter feeds about this topic
e) Sharing the data on the company Facebook page and ads
A word of warning to anyone out there who is hiring a so-called SEO Agency – ask them what they are doing to respond to this new Web 3.0 version of indexing. If you have an SEO consultant, ask for a plan on how to change your website, taking into account these new changes.
If your digital marketing agency simply says they plan to refresh your meta-tags, you might want to reconsider your choice in online marketing consultants. Give ArcherSEM a call for a quick, free consultation – and decide for yourself!