Sometimes you need a map to know where you are going. And in the world of digital marketing, a map is just another word for A Strategic Plan. And at ArcherSEM, the map begins with Google Analytics.

At ArcherSEM, the first step when working with our Phoenix internet marketing clients is to create a strategic plan that will help map out our steps. And unlike many other internet marketing agencies, the plan is a practical affair, and not a huge document full of powerpoint charts and meaningless catch phrases.

The goal of the plan is to a) find the most efficient and smartest way to help our clients and b) explain the client how we will do that.

The first step of the plan is to examine the current situation – how is our client’s web site doing? What is working and what is not working with our client’s current digital marketing efforts?

That’s when our background as Google Analytics Metrics experts comes into play. A deep analysis of a site’s Google Analytics data will give us a lot of clues about what we need to address in a search engine marketing plan, such as:

What keywords are driving sales and conversions? In other words, what are the search terms that people are using to get to the client’s site? More importantly, what search terms are being used by the visitors that you want to attract?

What other sites are bringing visitors to your sites? Google Analytics will help our clients determine what marketing efforts are making them money – and what is losing money for them. Google Analytics can provide nuggets that will help guide both the clients’ organic and paid search marketing efforts.

What are visitors doing when they get to the client’s site? By analyzing the click patterns on a website, we can advise our clients about why visitors are abandoning the site before making a purchase – or what is enticing them to stay on your site or return to your site.

Talk to one of the Google Analytics experts at ArcherSEM about creating a strategic internet marketing plan for your website.