What follows is a common conversation we have with an online marketing client at ArcherSEM:
“We’d like to talk to you about reaching out to your customer base with regular blog and social media tools.”
“Oh – no, we don’t do social media.”
“I see. How do you reach your customers now?”
“We have a newsletter.” (proudly) “We mail it out, then even put it up on a .pdf file and put it on our website.”
“Ah.”
And then we gently lead a discussion into bringing their newsletter into the era of Web 3.0.
Newsletters are great – and we recommend them as a way to keep in touch with your customer base. By keeping your customer base engaged, your business can benefit from the loyalty of your customers, ensuring positive word of mouth reputation and steady new referrals for customers.
ArcherSEM will help bring businesses out of the era of print newsletters into the era of Web 3.0. Instead of one large print download of information in the form of a newsletter, we advocate sending your customers a slow, steady stream of new information across multiple mediums – via a blog, RSS feed, email blasts, Twitter and Facebook.
Here’s a summary of the reasons why the Web 3.0 approach to digital marketing works over the old-school newsletter method:
*Searchability: Search Engines can search through .pdfs and index the files, but the technology is still limited. Files in a .pdf format tend to get lower rankings.
*Saturation: By using different formats and Social Media media, you have a better chance of populating more spots in the search engine results. As a result, Internet searchers who are looking, for example, for the term “Phoenix Internet Marketing Agency” will find ArcherSEM in various Search Engine results, instead of just one.
*Steady Flow of Fresh Data: Search Engines – particularly Google’s new Caffeine indexing technology – want to see websites that are updated frequently with new, relevant data. By providing a steady flow of updates to your website, you will improve your Search Engine rankings over competitors.
Talk to the Search Engine marketing consultants at ArcherSEM about how to employ Web 3.0 methods for your company newsletter – a free consultation is always available!