Cyber Monday Marketing for Your Local Phoenix Arizona Business

Some companies entire yearly profits are made during the day after thanksgiving. For brick and mortar stores it is typically the day after thanksgiving which is a Friday. For digitally driven ecommerce sites like amazon they would typically see a spike during the 4 following “cyber mondays” after black Friday. Interesting studies show a trend in online shopping behavior where individuals buy the products through the internet monday when they come into work. This has created the interesting phenomenon for retailers entering the digital space.

Reports from last years cyber monday state impressive sales numbers for only 1 month of sales. The New York times reported last year an industry wide 15% increase in sales for the month of November. ComScore reported that e-commerce spending on Cyber Monday was $846 million in 2008 which was 15% up from last years sales on the same day. Buyer intent during this time frame has been built into shoppers, baby  boomers, gen X and Y alike” through years of major outlet shopping centers offering “deals”. It is built into our culture, it has been done year over year and become habitual.

So what are you planning for your potential best day or days of sales for the entire year?

Comparison Shopping Marketing = Cyber Monday Success!

For any e-commerce business caring about their sales and exposure will be interested in “Comparison Shopping”. If you have done “PPC” before then you are no stranger to comparison shopping marketing. This model simply places your products/services into popular price bidding/advertising systems like the ones listed below:

• Google Product Search
• Price Grabber
• Shopping.com
• Shopzilla
• Yahoo! Shopping
• MySimon
• NexTag
• Smarter
• PriceLeap
• PriceSaving
• Become.com
• StreetPrices.com
• SortPrice
• Pronto.com
• Amazon Product Ads
• Bing Cashback
• buySAFE Bonded Shopping Network™

The sites above houses your target audience. They are browsing for products based on a cost-leadership business model. Customers browse and find products they wish to purchase typically trying to find the best deal. For you the advertisers, we would upload your product feed and then manage these campaigns across multiple comparison shopping sites. You only pay for the click throughs to  your product and you get instant visibility in front of the people who are buying what you are selling. It is an E-Commerce marketing tactic that is NOT regular PPC through Google Adwords. We are introducing you to a completely new group of buyers.

Image above is a break down of each product and how it performed over just 1 comparison shopping engine.

This tactic performs well however if you cannot enter cost leadership business tactics in your selling then a second recommendation would be to enter into a point of differentiation model. This can also perform well within these types of comparison shopping engines.

If you are looking to expand your Cyber Monday profits, what kind of tactics would others recommend for E-Commerce specific businesses?