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Archive for the ‘Link Development’ Category

June 29th, 2010

Posted in
Link Development

Coupons, Google Places and Link Development

Coupons are an essential part of a web marketing strategy for mortar-based businesses with websites. We recommend’em at ArcherSEM to our clients for multiple reasons. And now that Google Places (as well as other local business web listings) are featuring coupons, we have integrated coupons into our digital marketing plans for all of our clients.

Of course, the initial benefit of coupons is the ability to entice first-time customers to come through the business doors and convert them into loyal customers of our clients. But with our coupon digital marketing concept, we use coupons as a link development tool that will:

* boost traffic
* raise a site’s rankings
* create positive word of mouth via the web sphere

Google Places is the first place we look to place coupons for our digital marketing clients with mortar businesses. The first step is obviously to create a Google Places account (see our other blog entry on Web Marketing with Google Places). Then, go to the Coupon tab on the Google Places. (see photo).
Google Places

Click on the “add coupon” link and provide the information you want about the offer.


You can find other business directory listings that do offer coupon or special offer features (like Dex and Yellow Pages) as well.

Next Step: Link Development

That’s the first step to creating coupons for our customers. The next step: link development. At ArcherSEM, link development is the hidden 50% of Search Engine marketing. By creating a network of links that point to a client’s website, we work to boost the client’s search engine rankings.

For link development, coupons are an invaluable tool. There is a vast array of coupon sites out there that will link to our client’s site — if someone takes the time to contact a coupon site and make an introduction. For our Phoenix internet marketing clients, we can work with local websites that feature local businesses in the greater Phoenix DMA. Or, we will reach out to our Mommy blogging contacts on the web — Power Mommy blogs are very open to listing coupons on their sites.

Talk to our main link development expert  (Joe) about how ArcherSEM can create an online marketing strategy for your business that incorporates coupons!

June 9th, 2010

Posted in
Industry News, Link Development, SEO Consulting, Search Engine Optimization (seo), Social Media Marketing, Uncategorized

Using Bing’s Webmaster Central Tools

The Bing Search engine is turning out to be a pretty sharp tool for Internet searchers – prompting SEO consultants to take a closer look at the webmaster tools provided by Bing.

The SEO goal here:
• Make it easier to for Bing robots to comb through your site and index it correctly
• Do SEO link development research
• Gather keyword research data to help optimize your website and run a PPC campaign

As digital marketing consultants at ArcherSEM, the SEM specialists use all of the Search Engines’ webmaster tools for digital marketing research. Each search engine tool has its own pros and cons – and is useful for crafting SEO strategies that are honed for each search engine.
The first step: verifying your site with the Bing Webmaster Center. You can do that by placing a code file in your root directory of your website, or in the meta tags of your home page.

Verifying Your Site: First Step for SEO

Verifying Your Site: First Step for SEO

Once that is done, the data will start to give you clues about the indexing. That includes:

a) Are some of your pages being blocked from getting indexed? That can happen with a poorly written robots.txt file or pages written with a content-type that is not accepted by Bing’s crawlers.
a) Is there malware associated with your site?
b) Are some of your pages broken and producing 404 errors?

The next step in digital marketing planning: keyword research. The Bing Webmaster Central has an Excel 2007 add-on called Microsoft Advertising Intelligence to help you do internet marketing keyword research. The tool (and it IS very handy to use this with Excel) will help you build keyword lists, and then create strategies based on data such as relevance, volume, cost history, demographic and geographic factors.

Link research is the first part of a SEO strategy. The Bing Webmaster Central has link research tools to provide backlinks and outbound links. Even more importantly, you can download the results and then analyze what Bing is looking for in links – and how that effects your Search Engine rankings.

Talk to a digital marketing consultant at ArcherSEM about crafting an internet marketing strategy for your business!

May 31st, 2010

Posted in
Link Development, Social Media Marketing

Online Marketing in Phoenix: A Clever Case Study

At ArcherSEM, we are always on the lookout for Phoenix businesses that have found clever ways to use social media to enhance their online marketing strategies. As online marketing consultants in the Phoenix area, we find constant inspiration and ideas from other small businesses and digital marketing experts here.

Lucky for us … we found a great case study to follow in our back yard in Gilbert, AZ, where a local restauranteur has been tweaking the use of online marketing for establishments in the East Valley suburbs of Phoenix. Here are some of his Internet marketing strategies for promoting his businesses:

• All of the restaurants have their own websites. Staff have their own blogs that interact with the regulars at the restaurants – and promote any positive reviews or mentions in the press.
• Facebook. And yes, a lot of other restaurants use Facebook pages for their establishments. That’s not the innovative part – but the constant updating and promotions on the pages is the key to the success in this venture. Any new addition to the menu is touted and photographed on status updates…then customers are asked for their feedback on the menu items.
• Twitter. The same as above for Facebook – but with a lot more interactivity. The staff at Joe’s restaurants monitor Twitter feeds to see if anyone is commenting about their restaurants …and then respond warmly to compliments and questions. A typical interaction on Twitter follows:

@libertymarket are you open tomorrow on memorial day?
@thesettingsun07 we are open 7a to 9p today (Monday). see you!

• Lots of Internet marketing done via press releases: Any mention in the media or special promotion is promoted via online press releases.
• Promotions galore. Any promotion is tweeted and retweeted, sent out on SEO press releases and put out on the Facebook.

To celebrate the fact that Joe’s Farm Grill was going to be re-featured on the Food Network show “Diners, Drive-Ins and Dives” one month, a flurry of promotions was created to encourage regulars to participate in contests, give-aways and games.

Any meal special is released and promoted on local discount/bargain sites. When the promotions appear on these sites, Facebook and Twitter send out links. An example of a Facebook status update that promotes a blog site that is owned by the largest newspaper in Phoenix:

Once again we tip our hats to azcentral.com for helping us get the word out about our upcoming customer appreciation day, where everyone eats for free http://www.azcentral.com/members/Blog/realdealsblog/79778

In digital marketing, this local Phoenix business has figured out that by creating reciprocal relationships with local online media and blogs, everyone benefits.

As the premier online marketing consultants in the Phoenix area, the staff at ArcherSEM believe in working with our clients in innovative, exciting ways! Talk to us about a digital marketing strategy for your Phoenix business!