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Archive for the ‘Social Media Marketing’ Category

June 9th, 2010

Posted in
Industry News, Link Development, SEO Consulting, Search Engine Optimization (seo), Social Media Marketing, Uncategorized

Using Bing’s Webmaster Central Tools

The Bing Search engine is turning out to be a pretty sharp tool for Internet searchers – prompting SEO consultants to take a closer look at the webmaster tools provided by Bing.

The SEO goal here:
• Make it easier to for Bing robots to comb through your site and index it correctly
• Do SEO link development research
• Gather keyword research data to help optimize your website and run a PPC campaign

As digital marketing consultants at ArcherSEM, the SEM specialists use all of the Search Engines’ webmaster tools for digital marketing research. Each search engine tool has its own pros and cons – and is useful for crafting SEO strategies that are honed for each search engine.
The first step: verifying your site with the Bing Webmaster Center. You can do that by placing a code file in your root directory of your website, or in the meta tags of your home page.

Verifying Your Site: First Step for SEO

Verifying Your Site: First Step for SEO

Once that is done, the data will start to give you clues about the indexing. That includes:

a) Are some of your pages being blocked from getting indexed? That can happen with a poorly written robots.txt file or pages written with a content-type that is not accepted by Bing’s crawlers.
a) Is there malware associated with your site?
b) Are some of your pages broken and producing 404 errors?

The next step in digital marketing planning: keyword research. The Bing Webmaster Central has an Excel 2007 add-on called Microsoft Advertising Intelligence to help you do internet marketing keyword research. The tool (and it IS very handy to use this with Excel) will help you build keyword lists, and then create strategies based on data such as relevance, volume, cost history, demographic and geographic factors.

Link research is the first part of a SEO strategy. The Bing Webmaster Central has link research tools to provide backlinks and outbound links. Even more importantly, you can download the results and then analyze what Bing is looking for in links – and how that effects your Search Engine rankings.

Talk to a digital marketing consultant at ArcherSEM about crafting an internet marketing strategy for your business!

May 31st, 2010

Posted in
Link Development, Social Media Marketing

Online Marketing in Phoenix: A Clever Case Study

At ArcherSEM, we are always on the lookout for Phoenix businesses that have found clever ways to use social media to enhance their online marketing strategies. As online marketing consultants in the Phoenix area, we find constant inspiration and ideas from other small businesses and digital marketing experts here.

Lucky for us … we found a great case study to follow in our back yard in Gilbert, AZ, where a local restauranteur has been tweaking the use of online marketing for establishments in the East Valley suburbs of Phoenix. Here are some of his Internet marketing strategies for promoting his businesses:

• All of the restaurants have their own websites. Staff have their own blogs that interact with the regulars at the restaurants – and promote any positive reviews or mentions in the press.
• Facebook. And yes, a lot of other restaurants use Facebook pages for their establishments. That’s not the innovative part – but the constant updating and promotions on the pages is the key to the success in this venture. Any new addition to the menu is touted and photographed on status updates…then customers are asked for their feedback on the menu items.
• Twitter. The same as above for Facebook – but with a lot more interactivity. The staff at Joe’s restaurants monitor Twitter feeds to see if anyone is commenting about their restaurants …and then respond warmly to compliments and questions. A typical interaction on Twitter follows:

@libertymarket are you open tomorrow on memorial day?
@thesettingsun07 we are open 7a to 9p today (Monday). see you!

• Lots of Internet marketing done via press releases: Any mention in the media or special promotion is promoted via online press releases.
• Promotions galore. Any promotion is tweeted and retweeted, sent out on SEO press releases and put out on the Facebook.

To celebrate the fact that Joe’s Farm Grill was going to be re-featured on the Food Network show “Diners, Drive-Ins and Dives” one month, a flurry of promotions was created to encourage regulars to participate in contests, give-aways and games.

Any meal special is released and promoted on local discount/bargain sites. When the promotions appear on these sites, Facebook and Twitter send out links. An example of a Facebook status update that promotes a blog site that is owned by the largest newspaper in Phoenix:

Once again we tip our hats to azcentral.com for helping us get the word out about our upcoming customer appreciation day, where everyone eats for free http://www.azcentral.com/members/Blog/realdealsblog/79778

In digital marketing, this local Phoenix business has figured out that by creating reciprocal relationships with local online media and blogs, everyone benefits.

As the premier online marketing consultants in the Phoenix area, the staff at ArcherSEM believe in working with our clients in innovative, exciting ways! Talk to us about a digital marketing strategy for your Phoenix business!

May 26th, 2010

Posted in
Mobile Marketing, SEO Consulting, Social Media Marketing, Social Network Advertising Management, Uncategorized

Location-Based Marketing for Phoenix Businesses

Recently, my husband and I were strolling around downtown Chandler, AZ, as we enjoyed an evening artwalk event. We stopped at the door of a restaurant with a large sign proclaiming “4 Square Night!: Check in!”
The restaurant – Urban Tea Loft – was offering a special that night to anyone who came through the doors and “checked in” with their mobile phones to notify www.foursquare.com of their location. My husband whipped out his Android phone and instantly downloaded the foursquare app to take advantage of the special.

I went home and followed the Urban Tea Loft on Twitter to obtain more updates from the restaurant about specials.

With very minimal time and no expense required, the local restaurant obtained two customers through location based marketing.

A smart strategy, indeed.
As a Phoenix online marketing agency, ArcherSEM recommends location-based marketing options for its retailer clients that depend highly on foot traffic – such as restaurants, clubs and recreational services.
How does it work?
The latest enhancements to phones now allow people to “check in” every time they step through your doors. Geo-targeting features that can pinpoint the location of some mobile phone devices; these phones are ideal for users of these location-based marketing services. The check in announcement is flashed to everyone on their network – and onto social marketing spots like Twitter and Facebook.
Why would anyone want to do this? An opportunity for coupons, promotions and prizes. And for gadget geeks who love to play with the apps on their iPhones and Androids, these services offer a chance to play with their toys and apps.
If you check-in enough, the mobile location based marketing services will shower participants with prizes and honors. It’s amazing the lengths people will do to earn some points and badges they can display on their phones and websites!
Other Phoenix and national online marketing agencies are providing this service for large retailer chains. Here’s a tweet from Starbucks, encouraging folks to check in at a local coffee shop and grab a coupon:

starbuxand4square

Some of the biggest players now in location-based marketing services that we recommend for our Phoenix online marketing clients:

Gowalla
Four Square
BrightKite

And coming soon, Twitter and Facebook are expected to come up with geolocation features. We’ll be keeping tabs on that for our Phoenix web marketing clients as well!