Sometimes you need a map to know where you are going. And in the world of digital marketing, a map is just another word for A Strategic Plan. And at ArcherSEM, the map begins with Google Analytics. At ArcherSEM, the…
Blog Archives
No More Newsletters – Bring on Web 3.0!
What follows is a common conversation we have with an online marketing client at ArcherSEM: “We’d like to talk to you about reaching out to your customer base with regular blog and social media tools.” “Oh – no, we don’t…
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Caffeine – Changes for Your SEO Strategy?
Google is finally acknowledging its rollout of its new way of indexing web pages, code-named Caffeine. A little background on Caffeine: It is an indexing system that takes into account that “with the advent of video, images, news and real-time…
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Using Bing’s Webmaster Central Tools
The Bing Search engine is turning out to be a pretty sharp tool for Internet searchers – prompting SEO consultants to take a closer look at the webmaster tools provided by Bing. The SEO goal here: • Make it easier…
Location-Based Marketing for Phoenix Businesses
Recently, my husband and I were strolling around downtown Chandler, AZ, as we enjoyed an evening artwalk event. We stopped at the door of a restaurant with a large sign proclaiming “4 Square Night!: Check in!” The restaurant – Urban…